Overview

We help nonprofit fund raising organizations transform themselves into growing and dynamic donor-centric organizations.

The Problem

Nonprofit fund raising organizations, especially those with significant direct mail programs are already feeling the combined pressure of escalating direct mail costs (production and postage), falling response rates as well as the dramatic shrinkage of the donor list universe; made up almost entirely of the Depression era and WW II generations. Donor databases grow older and older while attempts to generate younger donors are proving extremely difficult to engage based upon a total reliance on traditional direct mail solicitations. The difficulty today in maintaining dollar donation levels and growing the donor base to offset lost donors will soon turn into a dramatic fall off that is unparalleled in the modern history of nonprofit direct mail fund raising.

The Solution

To survive, let alone to begin growing again, fund raising groups with a significant direct mail program must develop a new "viable" strategy that addresses...

1. Changing demographics
2. Changing technologies and media
3. Recognizes the significant rise of competition

We Can Help

It is not too late to begin transforming your organization so that you can grow again. BIG works exclusively with faith-based nonprofit organizations. In the 1990's, facing similar challenges, retail bank marketing organizations went through a comparable transformation; we know this because we helped many of those companies make the transformation. We can help your organization too.

Our consulting methodology which will allow you to begin growing again is a collaboration with your current leadership in developing a unique and customized strategy for transforming your fund raising organization.