Overview

We help direct marketing fund raising organizations transform themselves into growing and dynamic donor-centric organizations.

The Problem

Direct mail fund raisers are already feeling the combined pressure of escalating direct mail costs (production and postage), falling response rates as well as the dramatic shrinkage of the donor list universe; made up almost entirely of the Depression era and WW II generations. Donor databases grow older and older while attempts to generate younger donors are proving extremely difficult to engage based upon a total reliance on traditional direct mail solicitations. The difficulty today in maintaining dollar donation levels and growing the donor base to offset lost donors will soon turn into a dramatic fall off that is unparalleled in the modern history of nonprofit direct mail fund raising.

The Solution

To survive, let alone to begin growing again, direct mail fund raisers must...

1. Right size their fund raising operations
2. Become more effective direct marketers by moving from mass mailers to targeted donor-centric direct marketers
3. Begin the move from total dependence on direct mail to effective multi-channel direct marketing

We Can Help

It is not too late to begin transforming your organization so that you can grow again. BIG works exclusively with nonprofit and religious organizations. In the 1990's, facing different yet similar pressures, commercial direct mail marketing organizations went through a similar transformation; we know this because we helped many of those companies make the needed changes. We can help your organization too.

Our consulting practice is a collaboration with your current leadership in creating a unique and customized Roadmap for transforming your organization which will allow you to begin growing again.