Overview

We help nonprofit fund raising organizations transform themselves into growing and dynamic donor-centric organizations.

The Problem

Nonprofit fund raising organizations, especially those with significant direct mail programs are already feeling the combined pressure of escalating direct mail costs (production and postage), falling response rates as well as the dramatic shrinkage of the donor list universe which is made up almost entirely of the Depression era and WW II generations. Donor databases grow older and older while attempts to engage younger donors proves extremely difficult with traditional direct mail solicitations. The difficulty today in maintaining dollar donation levels and growing the donor base to offset lost donors will soon turn into a dramatic fall off that is unparalleled in the modern history of nonprofit direct mail fund raising.

The Solution

To survive, let alone to begin growing again, fund raising groups with a significant direct mail program must develop a new "viable" strategy that addresses...

1. Changing demographics
2. Changing technologies and media
3. The significant rise of competition

We Can Help

It is not too late to begin transforming your organization so that your fund raising efforts can grow again. BIG works worldwide with nonprofit organizations. In the 1990's, the founder of BIG headed one of the largest marketing firms in the United States. Facing similar challenges, retail bank marketing organizations went through a comparable transformation; we know this because we helped many of those companies make the transformation. We can help your organization too.

Our consulting methodology works in collaboration with your current leadership to develop a unique and customized strategy for transforming your fund raising organization.